Premium Tower: $200K Annual Revenue from Elevator Screens

The Opportunity

Premium Tower, a 40-story office building in downtown, had a captive audience problem—or rather, an opportunity. With 8 elevators serving 12,000 daily visitors, thousands of people spent 2-3 minutes per day staring at blank walls. The building management saw potential for a new revenue stream while providing value to tenants.

The Implementation

Using DigiOnGo, Premium Tower installed 24-inch screens in all 8 elevators, rotating content between:

• Local business advertisements (restaurants, gyms, services)
• Building amenity promotions (conference rooms, parking)
• News headlines and weather updates
• Tenant company spotlights
• Community events and networking opportunities

Content is managed centrally via DigiOnGo's cloud platform, allowing the building management team to update all screens instantly and schedule campaigns for different times of day.

Revenue Model

Premium Tower sells advertising in packages:

• •Premium Package ($2,500/month): 15-second ad shown 12 times per hour across all elevators
• •Standard Package ($1,200/month): 10-second ad shown 8 times per hour
• •Basic Package ($600/month): Static image shown 4 times per hour

First Year Results

• ✓$203,000 in advertising revenue (exceeded projections by 35%)
• ✓85% occupancy rate for ad slots (consistently sold out during peak hours)
• ✓40+ local businesses purchased advertising
• ✓92% tenant approval rating for the program
• ✓3.8 million total impressions delivered to advertisers

The Advertiser Perspective

"As a restaurant owner two blocks away, elevator advertising in Premium Tower was a no-brainer. We reach high-income professionals during their lunch decision-making moment. The ROI is measurable—we've seen a 40% increase in weekday lunch orders, and customers specifically mention seeing our ad in the building." - Jennifer Park, The Daily Plate Restaurant

Key Success Factors

• 1.Captive Audience: Elevator riders have nowhere else to look
• 2.High Demographic Value: Professionals with disposable income
• 3.Content Balance: 70% ads, 30% news/weather keeps it engaging
• 4.Easy Management: DigiOnGo's platform makes ad scheduling effortless